CHALLENGE:
With cell phone cameras are only becoming more and more advanced, film photography is slowly becoming a dying art.
INSIGHT:
Online lingo can feel like a whole different dialect . . .
We do receive love and support through clicks and likes, but it takes such minimal effort, it doesn’t count.
SOLUTION:
We want a tangible way to save and share our memories that we’ve made with the people we love.
It’s the pic that counts.
Copy by: Sahiti Pawar
Art by: Yael Tarazi
OUT OF HOME
ADDITIONAL COPY VARIATIONS
NYT BANNER ADS
ADDITIONAL COPY VARIATIONS
SOCIAL
ONLY ONE POST
You don't have to share this post, you don't even have to like this post. None of that matters, because it's the pic that counts.
Now go take one.
www.thepicsthatcount.com
WAIT…We’re eliminating online buzz?
We’ll still have online conversation but it will be created by polaroid users, not the brand, to stay true to what we’re asking of the audience.
BRAND ACTIVATION
NOT YOUR AVERAGE PHOTOWALL
